So I'm turning 30 this year and I'm budgeting around $5,000 for my dream jewelry piece.

@andreakyton

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Selling · Ecom Product

ROEN NYC https://roen.nyc/ ↗

Why it worked

The video uses a relatable 'wishlist' format that taps into aspirational luxury while maintaining a conversational, personal tone that encourages audience engagement.

Summary

The creator shares her luxury jewelry wishlist for her 30th birthday, featuring pieces from brands like ROEN NYC, Lucy Delius, and Lara SJ Jewellery. She asks her audience for their opinions on which piece she should choose.

Structure

1Introduction of 30th birthday jewelry budget
2Showcasing ROEN NYC link necklace
3Showcasing Lucy Delius diamond pendant
4Showcasing Lara SJ Jewellery kinetic ring
5Showcasing vintage Cartier watch
6Call to action for audience feedback

Product placement

ROEN NYC (subject), Lucy Delius (subject), Lara SJ Jewellery (subject), Cartier (incidental)

Original caption

Saving up for my 30th bday present! Which one should I get✨ @ROEN NYC @Shay | ROEN #greenscreenvideo #finejewelry #goldnecklace #jewelrytiktok #cartierbaignoire

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Call to action

Comment down below which one I should get.

On-screen text

30th birthday JEWELRY WISHLIST $5k budget ROEN links chain brand owned love much. details. contrast and chains. perfect woman. imagine every heirloom Sure. Not the sales associate telling me how expensive it is and me dissociating. Brand Delius. LUCY DELIUS (ANTIQUE FINISH) THE DIAMOND CONNECTION £1,836 twisted connector black the diamonds specifically. And around $4,000 Canadian £2,000. TWISTED ROPE T-BAR CLIP PENDANT £5,100 THE EMERALD CONNECTION £1,530 (ANTIQUE FINISH) Sunrise Spinner Ring another jewellery beautiful kinetic mixture 18 But spinner. kinetic. gorge. AMORE Cartier Baignoire Ref.8057912 Quartz Watch 18KYG Diamond Ruby $35,392.00 Sale work have for either break Which one should I get? birthday? be maybe series more wishlist want share.

Transcript

So I'm turning 30 this year and I'm budgeting around $5,000 for my dream jewelry piece. So let me show you what I have in mind. And yes, some are over budget. All right, but let a girl dream. Number one, it's this links chain from Roen. It's a New York City brand from an Asian owned business and I absolutely love it so much. Just look at the details. I love the contrast between the smooth and textured chains. I think it's perfect for the modern day woman. I can imagine myself wearing this every single day and being an heirloom piece for the future. Sure. A couple months ago, I went to Liberty London and I fell in love with this UK brand called Lucy Delius. I really, really, really want this twisted diamond connector with black rhodium. The contrast, the diamonds, but in the antique finish specifically. And yes, it's around $4,000 Canadian, around 2,000 pounds. Absolutely out of budget, but it is worth mentioning. It's the twisted rope T-bar clip pendant. Oh, it is so gorgeous, so stunning, so beautiful. Okay, hear me out though. Imagine the Roen link necklace with the Lucy Delius like connectors. Bro, it's over for me. Another UK brand called Lara SJ Jewellery and it is a beautiful kinetic ring with a mixture of sterling silver and 18 karat gold and sapphires. But watch this. It's like a fidget spinner. Oh my god, it's kinetic. It's so gorge. Absolutely out of budget, but this is a vintage Cartier Baignoire watch with rubies and diamonds and it's $35,000. I just wanted to show this work of art and if somebody else can have it, good for you. But don't tell me because I'm going to either try to break into your house and steal it from you. So which one should I get for my 30th birthday? Comment down below and maybe I'll continue a series because I have so many more on my wishlist that I want to share.