Why it worked
The video taps into nostalgia for a popular game from a specific era, appealing to users who remember playing it. The format of showcasing gameplay and features without explicit selling makes it feel like a native content piece.
Summary
The video shows a nostalgic look back at the game Asphalt 8: Airborne, as if it were 2013 and the viewer is installing it from the Windows Store. It showcases gameplay footage, highlighting various cars, tracks, and features of the game.