Why it worked
This post likely performed well due to its nostalgic appeal to fans of the game Asphalt Nitro. The announcement of a beloved game's closure, especially after a long run, often garners significant engagement from its player base, leading to shares and comments.
Summary
This is a photo post announcing the closure of the game Asphalt Nitro. The first slide shows a McLaren F1, and subsequent slides display a message from Gameloft informing players that the game will be inaccessible after March 3rd and encouraging them to spend their remaining in-game currencies.
Structure
- 1Introduction of a McLaren F1 car
- 2Announcement of Asphalt Nitro's closure
- 3Gameloft's message to players
- 4Encouragement to spend in-game currency before closure
On-screen text
GAMELOFT
DEAR PLAYER,
THANK YOU FOR BEING A PART OF ASPHALT NITRO.
WE ARE SORRY TO INFORM YOU, THAT ASPHALT NITRO
WILL NOT BE ACCESSIBLE AFTER MARCH 3.
WE HOPE YOU HAVE ENJOYED BEING A PART OF ASPHALT NITRO.
PLEASE ENSURE ALL REMAINING CURRENCIES
ARE SPENT BEFORE THIS DATE.
GOT IT!