Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover.

@zakbedrosian

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SoundTikTok sound · American Girls TWINSICK Remix

Promoted product

American Express

American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

20 videos18 creators

Why it worked

The video works because it taps into a relatable consumer insight about how specific credit card rewards can influence brand loyalty and daily habits.

Summary

The creator shares how a specific credit card perk from American Express successfully changed his consumer behavior toward Dunkin'. He highlights the effectiveness of the partnership by showing himself enjoying a drink from the brand.

Structure

1Hook about the credit card perk
2Personal anecdote about changing habits
3Direct praise for the brand partnership

Product placement

American Express and Dunkin' are mentioned as part of a strategic partnership.

Original caption

Iced coffee and a donut from Dunkin sounds amazing rn … #dunkin #amex #creditcard #coffee #americanexpress

More from @zakbedrosian

On-screen text

Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover. No matter where I am and I see a Dunkin', I'm stopping. Amex and Dunkin', you knew exactly what you were doing.

Transcript

Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover. No matter where I am and I see a Dunkin', I'm stopping. Amex and Dunkin', you knew exactly what you were doing.