Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover.

@zakbedrosian

13.7K followers · usually 3.1K views a post

Views

293.0K

Likes

8.1K

Comments

45

Shares

577

Selling · Other Product

American Expressseen in 11 videos →https://www.americanexpress.com/ ↗

Why it worked

The video works because it taps into a relatable consumer insight about how specific credit card rewards can influence brand loyalty and daily habits.

Summary

The creator shares how a specific credit card perk from American Express successfully changed his consumer behavior toward Dunkin'. He highlights the effectiveness of the partnership by showing himself enjoying a drink from the brand.

Structure

1Hook about the credit card perk
2Personal anecdote about changing habits
3Direct praise for the brand partnership

Product placement

American Express and Dunkin' are mentioned as part of a strategic partnership.

On-screen text

Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover. No matter where I am and I see a Dunkin', I'm stopping. Amex and Dunkin', you knew exactly what you were doing.

Original caption

Iced coffee and a donut from Dunkin sounds amazing rn … #dunkin #amex #creditcard #coffee #americanexpress

More from @zakbedrosian

Their other posts in the index, biggest breakout first.

Transcript

Niche but the second that American Express gave a Dunkin' credit, I instantly became a Dunkin lover. No matter where I am and I see a Dunkin', I'm stopping. Amex and Dunkin', you knew exactly what you were doing.