Read this and now I can't stop thinking about all the people who told me in college that marketing was a silly little job.

@zakbedrosian

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Selling · SaaS › Marketing Tool

Oxtoseen in 3 videos →https://oxtoapp.com/r/627MABJ ↗

Why it worked

The video uses a relatable hook about the perceived value of marketing, tapping into a common sentiment among entrepreneurs and marketers. By subtly linking this to a product in the bio, it leverages curiosity and a soft sell approach.

Summary

The creator reacts to a social media post that contrasts hiring an engineer versus a marketer. They express surprise at how undervalued marketing was perceived in college, implying its current importance.

Structure

1Reacting to a social media post
2Contrasting hiring an engineer vs. marketer
3Reflecting on past perceptions of marketing
4Highlighting the importance of marketing

Product placement

The creator's bio link points to Oxto, a wine recommendation service, which is implied to be the product they are subtly promoting by discussing the value of marketing.

On-screen text

Erica Wenger Founder & CEO @ Trailblazers VC & Tech Host @ Trailblazers Podcast Start my website You're a solo founder & you can only hire one, which do you choose? 2013-2023: hire an engineer 2023-2033: hire a killer marketer Those who understand the why behind this *will win 40 82 40 comments