Read this and now I can't stop thinking about all the people who told me in college that marketing was a silly little job.

@zakbedrosian

13.8K followers · usually 2.4K views a post

Views

21.3K

Likes

108

Comments

2

Shares

3

SoundTikTok sound · charli xcx 360 sped up

Promoted product

Oxtooxtoapp.com

Skip the guesswork. Oxto matches you to wineries across the United States based on your taste, atmosphere preferences, and price — casual, intimate, scenic, or luxury.

3 videos

Why it worked

The video uses a relatable hook about the perceived value of marketing, tapping into a common sentiment among entrepreneurs and marketers. By subtly linking this to a product in the bio, it leverages curiosity and a soft sell approach.

Summary

The creator reacts to a social media post that contrasts hiring an engineer versus a marketer. They express surprise at how undervalued marketing was perceived in college, implying its current importance.

Structure

1Reacting to a social media post
2Contrasting hiring an engineer vs. marketer
3Reflecting on past perceptions of marketing
4

Original caption

Good thing I stuck with learning my passion! @Erica Wenger (VC & Tech) 🏕️ knows what’s up … #vc #startup #Tech #marketing #socialmediamarketing

More from @zakbedrosian

Product placement

The creator's bio link points to Oxto, a wine recommendation service, which is implied to be the product they are subtly promoting by discussing the value of marketing.

On-screen text

Erica Wenger Founder & CEO @ Trailblazers VC & Tech Host @ Trailblazers Podcast Start my website You're a solo founder & you can only hire one, which do you choose? 2013-2023: hire an engineer 2023-2033: hire a killer marketer Those who understand the why behind this *will win 40 82 40 comments

Transcript

Read this and now I can't stop thinking about all the people who told me in college that marketing was a silly little job.