"You can't just quit your private equity job for wine"

@zakbedrosian

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Selling · SaaS

Oxtoseen in 3 videos →https://oxtoapp.com/r/627MABJ ↗

Why it worked

The video tells a compelling personal story of career transition and problem-solving, resonating with viewers who may feel unfulfilled in their current jobs. It identifies a clear pain point in the wine industry (discovery) and presents a modern, tech-driven solution (Oxto) that leverages familiar platforms like Airbnb and Spotify as analogies.

Summary

The creator shares their journey from a private equity career to founding Oxto, an app designed to help people discover wineries based on experiences rather than just scores. The video highlights the problem of winery discovery and presents Oxto as the solution, showcasing its features and growth.

Structure

1Introduction: Quitting private equity for wine.
2Background: Following the expected career path.
3Realization: Dissatisfaction and desire to build something.
4Problem Identification: Wine discovery is difficult.
5Solution: Building Oxto to match users with wineries.

Original caption

#oxto #entrepreneur #startup #winetiktok🍷 #winecountry

More from @zakbedrosian

Their other posts in the index, biggest breakout first.

6

Product Showcase: Oxto's features and growth.

7Call to Action: Join Oxto to find your next pour.

Product placement

Oxto is presented as the solution to the problem of discovering wineries based on experiences. The app is shown on a tablet and laptop, with its website and features highlighted.

Call to action

Go find your pour. OXTOAPP.COM

On-screen text

"You can't just quit your private equity job for wine" STATLER HALL HOTEL ADMINISTRATION When I graduated Cornell, everyone told me the same thing ... Go into private equity and climb the ladder. So I set out to do that. But after years in private equity, something felt off. I knew I wanted to build something. I just hadn't found a problem worth dedicating my life to. and then after growing up in wine country, I noticed a problem nobody was talking about. People don't choose wineries because of scores. They choose experiences. Yet there was NO way to discover wineries that way. but what if wine discovery worked like Airbnb, Netflix, or Spotify? so I quit my private equity job and went all in and I become obsessed... sleepless nights of coding, speaking with wineries, users, etc. You know it's a great Monday when your to do list is growing faster than you can eliminate and you're already drowning because I realized something... wineries don't have a demand problem, they have a discovery problem. most winery recommendations come from one of four places: wine scores google reviews random marketing copy word of mouth That's why we built Oxto differently. the data is powered by you. the more experience data we collect, the better we become at helping people find wineries they'll actually love. if you've ever struggled to find new wine experiences... you're exactly why I'm building this. That's Oxto. Filter by atmosphere, experience type, amenities, and occasion. Find the wineries that actually match what you're looking for. Travel like an insider → OXTOAPP.COM Available on both iOS and web