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308Silent UGCResult / Flex hookEcommerce
Hook
My summer heels rotation As an actual shoe designer That only wears shoes I make
@haley_pavone
1.0M followers · usually 10.1K views a post
Views
3.0M
Likes
297.9K
Comments
1.9K
Shares
6.0K
Why it worked
The video leverages the 'founder-led' authority of the creator and the 'oddly satisfying' visual of the convertible shoe mechanism to keep viewers watching until the end.
Summary
A shoe designer showcases her summer heel collection by trying on several different pairs of convertible heels. The video highlights the versatility of the footwear by demonstrating how the heels can be detached or changed.
Structure
- 1Introduction of the designer's summer heel rotation
- 2Demonstration of the first pair of heels
- 3Showing the convertible heel mechanism
- 4Showcasing various styles and colors
- 5Final walk-through of the collection
Product placement
Pashion Footwear convertible heels are shown throughout the video as the designer tries them on and swaps the heels.
On-screen text
Original caption
Current rotation 👡💅🏻 #heels #heelcollection #shoes #fyp #fitcheck
More from @haley_pavone
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