Loading video…
All breakouts
5.1KTalking HeadStory Open hookEcommerce
Hook
Kevin O'Leary told me on national TV that my company would fail in less than 90 days, but I'm still here.
@haley_pavone
1.0M followers · usually 10.1K views a post
Views
49.7M
Likes
5.0M
Comments
6.8K
Shares
35.2K
Why it worked
The video leverages a 'revenge success' narrative by contrasting a famous investor's public doubt with the founder's massive financial milestone, creating a highly satisfying and shareable story.
Summary
The founder of Pashion Footwear shares a clip of Kevin O'Leary doubting her business on Shark Tank, then reveals she is still in business five years later with a record-breaking sales day. She uses the moment to showcase her convertible high heels and highlight her company's success.
Structure
- 1Hook with Shark Tank clip
- 2Founder shows the product
- 3Reveal of success metrics
- 4Closing jab at the investor
Product placement
The founder holds and demonstrates her Pashion Footwear convertible heels throughout the video.
On-screen text
Kevin O'Leary told me on national TV that my company would fail in less than 90 days, but I'm still here.
Five years later
$466,966.59
Sorry, Kevin.
Original caption
Oopsie 🤭 @Shark Tank @Mr. Wonderful #sharktank #entreprenuer #femalefounder #mystory #startup
More from @haley_pavone
Their other posts in the index, biggest breakout first.
