Kevin O'Leary told me on national TV that my company would fail in less than 90 days, but I'm still here.

@haley_pavone

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SoundTikTok sound · Chopped N Skrewed (feat. Ludacris) (Instrumental)

Promoted product

Pashion Footwearpashionfootwear.com

Explore Pashion Footwear to find the latest designs and styles of our convertible high heels and other related products. Shop online today.

15 videos

Why it worked

The video leverages a 'revenge success' narrative by contrasting a famous investor's public doubt with the founder's massive financial milestone, creating a highly satisfying and shareable story.

Summary

The founder of Pashion Footwear shares a clip of Kevin O'Leary doubting her business on Shark Tank, then reveals she is still in business five years later with a record-breaking sales day. She uses the moment to showcase her convertible high heels and highlight her company's success.

Structure

1Hook with Shark Tank clip
2Founder shows the product
3Reveal of success metrics
4

Original caption

Oopsie 🤭 @Shark Tank @Mr. Wonderful #sharktank #entreprenuer #femalefounder #mystory #startup

More from @haley_pavone

Product placement

The founder holds and demonstrates her Pashion Footwear convertible heels throughout the video.

On-screen text

Kevin O'Leary told me on national TV that my company would fail in less than 90 days, but I'm still here. Five years later $466,966.59 Sorry, Kevin.

Transcript

Kevin O'Leary told me on national TV that my company would fail in less than 90 days, but I'm still here. Five years later, and I just had a single sales day where I did $466,000 in 24 hours. Sorry, Kevin.