Loading video…
All breakouts
19.6OtherPOV / Skit hook
Hook
POV: It's 2023 and you have this album on repeat 24/7
@melmel_martini
12.8K followers · usually 1.2K views a post
Views
22.7K
Likes
4.5K
Comments
58
Shares
210
Why it worked
The video leverages strong emotional connection to a specific music artist and aesthetic, tapping into fan culture and the 'POV' trend to encourage shares and relatability.
Summary
A slideshow video features a series of surreal, dark, and nature-themed images set to a song by Melanie Martinez. The text overlay expresses the creator's obsession with the artist's 2023 album.
Structure
- 1Text hook appears over a moth image
- 2Slideshow of surreal, dark imagery plays
- 3Music plays throughout the video
- 4Video ends on a final surreal image
On-screen text
POV: It's 2023 and you have this album on repeat 24/7
Transcript
And it's hard without the thinking. They bark, what are shaking? With teeth that are round.
Original caption
Void was my song fr | #portals #melaniemartinez #2023 #2023music #portalsera
More from @melmel_martini
Their other posts in the index, biggest breakout first.
