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18.8Silent UGCDirect Question hookLifestyle
Hook
I found Crybaby's cry?
@melmel_martini
12.8K followers · usually 1.2K views a post
Views
22.1K
Likes
2.8K
Comments
43
Shares
115
Why it worked
The video leverages a specific niche interest in Melanie Martinez's aesthetic and sound design, creating a 'behind-the-scenes' curiosity that encourages fans to listen closely and engage in the comments.
Summary
The video compares the raw audio of a crying sound effect to the crying sound used in a Melanie Martinez song. It highlights the eerie quality of the isolated sound effect compared to its use in the music.
Structure
- 1Displaying the raw audio file of a crying sound effect
- 2Playing the isolated crying sound
- 3Transitioning to an illustration of the character Crybaby
- 4Playing the crying sound within the context of the song
On-screen text
I found Crybaby's cry? (Melanie Martinez)
Crybaby's cry without music
Can we talk about how creepy cry babies cry sounds..
Crybaby's cry in the song
Original caption
Don’t ask me how 😭🥀 | #melaniemartinez #crybaby #crybabymelaniemartinez #2015music #melaniemartinezcrybaby
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