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All breakouts
22.4Silent UGCProblem Callout hookLifestyle
Hook
If your under-eyes look dry and creased after makeup
@itsmegrey_15
350.1K followers · usually 34.8K views a post
Views
1.4M
Likes
19.4K
Comments
326
Shares
2.0K
Why it worked
The video uses a relatable pain point (makeup creasing) and provides a clear, visual before-and-after transformation, which is highly effective for skincare marketing.
Summary
The video demonstrates a before-and-after effect of using an eye cream to reduce under-eye dryness and creasing. It highlights the product's key ingredients and shows a 7-day progress routine.
Structure
- 1Identify the problem of dry, creased under-eyes
- 2Introduce the eye cream as the solution
- 3Highlight key ingredients like PDRN and Retinol
- 4Show a 7-day application routine
Original caption
This is your sign to never skip eye cream again😍 @Centellian24 #Centellian24 #PharmacyBeauty #PDRN #eyecream #kbeauty
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