What concealer do you use?

The video uses a common beauty question as a hook and presents a novel solution (eye cream and patches as concealer), which is visually engaging and informative. The use of popular ingredients like PDRN and Retinol also appeals to a skincare-savvy audience.

The creator demonstrates a two-step skincare routine for the under-eye area. First, they apply an eye cream from a tube, and second, they apply eye patches. The video highlights the products as a concealer solution for smoother and brighter under eyes.