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102Silent UGCDirect Question hookLifestyle
Hook
how many matchas can you consume
@maggiexqc
3.5K followers · usually 1.1K views a post
Views
93.8K
Likes
9.2K
Comments
18
Shares
1.3K
Promoted product
Community Goodshttps://communitygoods.com/ ↗
Why it worked
The video leverages the popular 'matcha' aesthetic and a relatable, low-stakes question to engage a niche audience interested in cafe culture.
Summary
A montage of various matcha drinks and treats being prepared and consumed at different locations. The video highlights the aesthetic appeal of matcha culture.
Structure
- 1Pouring matcha over ice cream
- 2Holding a matcha latte in a car
- 3Displaying a matcha latte and pastry on a table
- 4Showing a matcha float in a cup
Product placement
Community Goods matcha is featured via a sticker on a cup.
On-screen text
how many matchas can you consume in a day
Original caption
today it was 2 #matcha #drake #matchatok #communitygoods #matchalatte
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