YOU STARTED BRANDING THEM GRILLZ

The video likely performed well due to its niche appeal within hip-hop and jewelry culture, showcasing a unique and personalized product (custom grillz) with a subtle branding element. The visual focus on the craftsmanship and the intriguing text overlay create curiosity.

The video shows a close-up of a gold grillz being placed on a dental mold. Text overlays indicate that the grillz are being branded. The caption mentions "NYC Grillz" and "jewelry artist."

The video prominently features custom gold grillz, which are implied to be branded by "ayopsychoo" based on the creator's bio link and caption hashtags.