just go and buy

@marktilbury

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Selling · Other Product

Rolexseen in 6 videos →

Why it worked

The video taps into the scarcity and desirability of Rolex watches, creating intrigue around the difficulty of purchasing one and the high resale value.

Summary

The creator visits a Rolex store to inquire about purchasing a watch. They learn that new models are difficult to obtain due to waitlists and previous registrations, while pre-owned models are significantly more expensive.

Structure

1Inquiring about buying a Rolex
2Learning about waitlists for new models
3Discovering the high price of pre-owned models
4Deciding to wait for a new purchase

Product placement

Rolex (appears as a sign and on watches, it is a brand of luxury watches, removing it would not change what happens in the video)

On-screen text

just go and buy a Rolex... or can you? Let's go and find out... Can I help you today? I just want to look at some Rolexes. So have you actually got any Rolexes for sale today? A handful... What have you got? Have you got a GMT or something I don't have a GMT... I do have a... Submariner if that's of interest? Now in terms of steel GMT they won't be... almost ever... why is that? It's purely *Pushes the wait list down to registration Right... We would have previous registrations that we would have to fulfill before something readily available. would I have to wait before you think you'd get something an exact timeframe... So this one currently is... *Pre-owned submariners over double the original price... £20,100 If I'm going to buy I think I want to buy new... I'm on the list and hopefully we'll get something and we'll consider anyway thank you very much.

Original caption

You CAN’T Buy A Rolex 😳 #rolex #watch #shopping

More from @marktilbury

Their other posts in the index, biggest breakout first.

Transcript

You can't just go and buy a Rolex... or can you? Let's go and find out... Can I help you today? Yeah. All right. I just want to look at some Rolexes. So have you actually got any Rolexes for sale today? A handful... What have you got? Have you got a GMT or something? I don't have a GMT... I do have a... Submariner if that's of interest? Now in terms of steel GMT they won't be... almost ever... why is that? It's purely *Pushes the wait list down to registration Right... We would have previous registrations that we would have to fulfill before something readily available. would I have to wait before you think you'd get something an exact timeframe... So this one currently is... *Pre-owned submariners over double the original price... £20,100 If I'm going to buy I think I want to buy new... I'm on the list and hopefully we'll get something and we'll consider the other one anyway. thank you very much.