If you're really a millionaire,

@marktilbury

7.9M followers · usually 1.0M views a post

Views

5.3M

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376.2K

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948

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Selling · Other Product

pen

Why it worked

The video uses a common sales challenge format, making it engaging and relatable. The focus on value proposition (durability and warranty) over price is a key sales tactic that resonates with viewers.

Summary

A man challenges a millionaire to sell him a pen. The millionaire explains that while cheaper pens are available, his pen is built to last and comes with a 5-year warranty, justifying the $5 price.

Structure

1Challenge to sell a pen
2Price comparison and durability argument
3Warranty as a selling point
4Purchase and conclusion

Product placement

The video features a man selling a pen for $5, highlighting its durability and 5-year warranty.

On-screen text

If you're really a millionaire, sell me this pen. Oh really... Do you need a pen? it's for work. $5 They're $2 Yeah, but how often are you replacing those cheap pens? Every week, they always break. built to last and it comes with a 5 year warranty. for $5 I won't ever have to replace a pen again? Absolutely! don't lose it. Oh, amazing. $5

Original caption

HATER CHALLENGES MILLIONAIRE (to sell a pen) #sales #challenge #pen #tip

More from @marktilbury

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Transcript

If you're really a millionaire, sell me this pen. Oh really... Do you need a pen? Yeah, it's for work. Well, this one's $5. They're $2 down the road. Yeah, but how often are you replacing those cheap pens? Every week, they always break. Well, this one's built to last and it comes with a 5 year warranty. So for $5, I won't ever have to replace a pen again? Absolutely! As long as you don't lose it. Oh, amazing. Here's my $5. Thank you very much! As I was saying....