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The post appeals to a common desire for affordable leisure activities, offering a specific, actionable itinerary that is easy for viewers to replicate.

Summary

The creator shares a budget-friendly Saturday itinerary in London, detailing activities like lunch at Abuelo, a walk to Shoreditch, and matcha at Artful Blend.

Structure

1Introduce budget Saturday itinerary
2Detail lunch plans
3Describe walk and destination
4Mention matcha stop
5Summarize goal of not overspending

On-screen text

Steal my Saturday itinerary under £30 Trying to not spend my entire salary 12pm: lunch at Abuelo 2pm: walk from Marylebone to Shoreditch 4pm: matcha at Artful Blend Shoreditch

Original caption

Trying to not blow away my entire salary in a single day out 🤑 #londondayout #londonbrunch #londonmatcha #matcha #brunch

Steal my Saturday itinerary under £30

Why it worked

Summary

Structure

On-screen text

Original caption

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