Your content looks good, but it isn't selling - here is why:

@muvasclass

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SoundTikTok sound · original sound - music.daily000

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5 videos

Why it worked

The video provides high-value, actionable educational content that addresses a common pain point (low conversion) while using a 'soft sell' to drive engagement through comments.

Summary

The creator explains that content fails to convert when it tries to serve three different purposes simultaneously instead of focusing on one. She outlines a strategy of categorizing content into 'pull,' 'build,' and 'act' to drive sales.

Structure

1Hook identifying the problem of low conversion
2Introduction of the three-part content strategy
3Detailed breakdown of pull, build, and act content
4Explanation of why mixing these categories fails

Original caption

Three categories of content. Most women's content is one category pretending to do all three. Don’t be like them🥲 That's why nothing converts. Comment STRATEGY for the full breakdown of what each category actually looks like. #contentstrategy #digitalproductsbusiness #contentthatconverts #digitalmarketingstrategy #womenentrepreneurs

More from @muvasclass

Product placement

The creator promotes her own educational content/course, 'Muva's Class', by offering a deeper breakdown of the strategy discussed in the video.

Call to action

Comment STRATEGY for the full breakdown of what each category actually looks like.

On-screen text

YOUR CONTENT LOOKS GOOD But it isn't selling - here is why: WHAT'S THE DIFFERENCE LET'S TALK ABOUT IT MY NAME IS ABIGAIL 3 YEARS AGO I FIGURED SOMETHING OUT THAT CHANGED THE WAY I POST TILL THIS DAY EACH VIDEO DOESN'T HAVE TO GO VIRAL IT EITHER PULLS SOMEONE IN BUILD TRUST OR MAKE SOMEONE ACT PULL, BUILD, ACT MOST CONTENT I SEE IS THAT THEY DO ALL THREE THINGS AT ONCE WHICH IS WHY NONE OF IT ACTUALLY LANDS EXAMPLE: FIRST YOU STUDY EXAMPLE: ONLY SWISS WOMAN READING THIS IN ENGLISH EXAMPLE: THE POST THAT CHANGED HOW I THINK THREE CATEGORIES THREE DIFFERENT WAYS OF WRITING THEM THAT IS THE MISTAKE YOU ARE LOOKING OVER PRETENDING TO DO ALL THREE THIS IS WHY YOU'RE NOT GENERATING ONCE I STARTED PLANNING AND NOT BY THE AESTHETICS THAT'S WHEN THE SALES STARTED TO COME IN WITHIN 30 DAYS

Transcript

I make six figures with mid-tier engagement numbers. A lot of y'all have way more engagement than me, however, I probably make more money than you. So, what's the difference? Let's talk about it. Hi, my name is Abigail and three years ago I figured something out that literally changed the way I post till this day. Each video doesn't have to go viral, it just has to do one of three things. It either pulls someone in, build trust with the people that are already watching, or make someone act. So basically, pull, build, act. Most content that I see from women trying to generate an income online is that they do all three things at once, which is why none of it actually lands. Pull content lives at the top, wide, broad, meant to be discovered by people who do not know you yet. Build content lives in the middle, specific, personal for the people who are already in your world. And act content lives at the bottom, direct, clear, and for the people who are ready to buy. Those are three categories that produce different types of content for different types of people. Three completely different ways of writing them, and that is the mistake that a lot of y'all are looking over. A lot of y'all are focusing on one category pretending to do all three, and this is exactly why you're not generating, your videos are not going that far, etcetera, etcetera. Once I started planning what I post and which category it was doing, and not by the aesthetics of the damn video, that's when the sales started to come in. And all of that within 30 days.