The video uses a 'curated list' format which provides high value to viewers looking for product recommendations, while the creator's casual, authentic tone makes the promotional content feel like a helpful tip from a friend.
Summary
The creator showcases five of her favorite beauty and wellness products, including hair accessories, body oil, perfume, a toothbrush, and makeup. She explains the benefits of each item and directs viewers to her bio link to purchase them.
Structure
1Introduction to the series
2Hair care product recommendation
3Body oil and perfume recommendations
4Toothbrush and makeup product recommendations
5Closing and call to action
Product placement
The creator mentions and displays specific products: Sleepy Tie (dupe), Osea Algae Body Oil, DedCool Taunt Mochi Milk perfume, Suri toothbrush, Covergirl Outlast lip stain, and Charlotte Tilbury Eyes to Mesmerize pot.
Call to action
Original caption
Some of my absolute holy grails. Everything linked in my bio!! #beauty #wellness #favorites #Lifestyle
More from @kamordd
More breakout videos from this creator.
Everything linked in my bio!!
On-screen text
5 products you need in your life
Transcript
Hi guys. I recently had some friends staying with me and they were asking me about all the random products that I use. So of course, as I share them with them, I am going to share it with you guys too. Welcome to my series of random things that you really need. Today is going to be beauty focused, but I have a wide array of holy grails. This first product has changed my hair in the morning and changed the breakage in my hair. It's this sleepy tie from Amazon. I think there's an actual Sleepy Tie brand, but I always just get the dupe because it's the same exact thing. I'm going to insert a video of my hair this morning, but I did nothing to my hair yesterday other than air dry it and it literally looks like I had a blowout in the morning. Okay, next up is the Osea the Algae Body Oil. This stuff is like one of the best body oils on the market. I always put lotion on and then I'll put this on and it just makes you have the glowiest, especially with the tan. You just look like you just like put shimmer all over yourself. It's amazing. Okay, so when I go to workout classes or just like in the morning in general, I don't want to put on my like intense like Byredo fragrance. So I found this DedCool Taunt Mochi Milk mini perfume and it is just the perfect size. It has like notes of marshmallow and vanilla bean. I just like spray it once and it stays for so long. It smells so good. It's not like an intense vanilla. I love this and I always put it in my travel bag. Okay, next, this is kind of random, but this is like my toothbrush. It's the Suri toothbrush. Um, it's an electric toothbrush, but I love that it comes in this case because I get so grossed out having my toothbrush just out. Like you can literally charge it with your phone and then this like the head part of it comes off and you can buy new ones. So like I'll replace mine all the time because I get grossed out easily. This is like such a random find. I think I was just scrolling on Amazon one day or something. For girl, Outlast lip stain. This not only is the perfect color, I'm like wearing it right now, it's not too dark, but it literally stays on forever. Like this is better than any lip stain I've used and it's like eight bucks. Also have so many colors, so if you're not into a darker lip, you can definitely do a lighter one. But I'll line my lips with this and then just put on a gloss over and it just looks perfect. Okay, last product for today is this Charlotte Tilbury Eyes to Mesmerize pot. Um, it's an eyeshadow, but it's a cream and it's just the most gorgeous color ever. I'm going to like try to swatch it. It's like this rose gold kind of mauve color. It's in the shade Pillow Talk and it is just so pretty. It's not too pink, not too dark. It's just the perfect kind of shimmer. Those were the products for today and there's a lot more from where that came from. So, stay tuned for the next one.
