"This community has terrible hygiene!"

@brandnewboricua

56.4K followers · usually 6.5K views a post

Views

22.6K

Likes

2.5K

Comments

23

Shares

28

SoundTikTok sound · original sound - swaggshots

Promoted product

Old Spice

Old Spice antiperspirant, deodorant, body wash, hair and beard care. We make a ton of great things designed for men, loved by everyone.

4 videos4 creators

Why it worked

The video uses a relatable premise (bad hygiene in crowded places) and subverts expectations with a humorous, unexpected product placement. The creator's energetic delivery and cosplay persona likely contributed to its shareability.

Summary

The creator, dressed as an anime character, claims the community has terrible hygiene and that they are unaffected due to using Old Spice deodorant. They humorously present a stick of Old Spice as proof of their non-infection.

Structure

1Creator claims community has bad hygiene
2Creator states they are not affected
3Creator reveals Old Spice deodorant as their protection
4

Original caption

I NEED some of y’all need better hygiene 😭 @Old Spice sponsor me pls 🙏🥹 Abby Saja wig made by @Satoru Abby Saja pants custom made by @Lou #hygiene #cosplay #animeconvention #comiccon #cosplaytiktok

More from @brandnewboricua

Product placement

Old Spice (deodorant) - ACTS. The creator holds up a stick of Old Spice deodorant and implies it is the reason they are not affected by the community's poor hygiene. Removing it would change the punchline of the joke. Adidas (clothing/shoes) - APPEARS. Visible on the creator's shoes and backpack. Removing it would not change what happens in the video.