"This community has terrible hygiene!"

The video uses a relatable premise (bad hygiene in crowded places) and subverts expectations with a humorous, unexpected product placement. The creator's energetic delivery and cosplay persona likely contributed to its shareability.

The creator, dressed as an anime character, claims the community has terrible hygiene and that they are unaffected due to using Old Spice deodorant. They humorously present a stick of Old Spice as proof of their non-infection.