Loading video…
All breakouts
12.8Talking HeadContrarian hookLifestyle
Hook
I'm convinced men's deodorant is trash.
@marilyncalifano
10.0K followers · usually 1.1K views a post
Views
14.7K
Likes
239
Comments
22
Shares
7
Why it worked
The video uses a relatable, high-emotion complaint about a common daily product to spark engagement and comments from viewers eager to share their own preferences.
Summary
A woman complains about the effectiveness of her husband's Old Spice deodorant after being forced to use it. She asks her audience for recommendations for better-smelling men's deodorant.
Structure
- 1Creator states her negative experience with men's deodorant
- 2She explains why she had to use her husband's product
- 3She describes the unpleasant results
- 4She asks the audience for better alternatives
Product placement
Old Spice is mentioned as the product she is currently using and finds ineffective.
Call to action
And men, what deodorant do you guys use?
On-screen text
I'm convinced men's deodorant is trash.
My deodorant ran out, so I was using my husband's, and, oh,
my god, I'm not kidding.
Within three hours, I smell disgusting.
He uses Old Spice, and I.
I'm not kidding. By 10:00am,
I smell like shit. So I'm going to the store to get new deodorant.
So I'm going to the store to get new deodorant.
And men, what deodorant do you guys use?
Because I'm scared if my husband is wearing that.
Original caption
What is a good men’s deodorant?!? I’m terrified how fast old spice wore off 😅 #deodorant #perfume #hygienetok #hygienetips
More from @marilyncalifano
More breakout videos from this creator.
