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18.6Talking HeadHow-To hookLifestyle
Hook
I'm going to challenge you to do something.
@iambraedenmiller
10.5K followers · usually 2.1K views a post
Views
38.7K
Likes
667
Comments
69
Shares
69
Promoted product
his house
Why it worked
The video uses a 'challenge' hook to force the viewer to mentally validate the value of the property before the creator reveals he is the seller, making the pitch feel like a discovery rather than a sales pitch.
Summary
The creator challenges viewers to find a house with specific luxury features in Gilbert, Arizona for under $1.5 million. He then reveals he is selling his own house for $1.25 million, which he claims is a better deal than a recent comparable sale in his neighborhood.
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Transcript, structure and on-screen text
5 beats and a 142-word transcript — the parts you need to write your own version.
Original caption
Selling my house, priced very fairly, hmu to see before it’s live! #gilbertaz #gilbert #santanvillage #az #houseforsale
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