Lowballing on Zillow until I make $5k

@hold_my_hand_wholesale

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Why it worked

The video provides high-value, transparent, and entertaining 'behind-the-scenes' content of a real-world business negotiation, which builds significant authority and trust with the audience.

Summary

The creator demonstrates a real-time negotiation call with a realtor to lowball a property on Zillow. He uses the call as a case study to show his audience how to handle objections and effectively negotiate real estate deals.

Structure

1Creator introduces the lowball strategy
2Live phone call with a realtor
3Negotiating the offer and debt takeover
4Closing the call and securing the presentation of the offer
5Creator explains why filming yourself is a powerful sales tool

Product placement

The creator mentions his own content and the power of filming yourself, which serves as a soft sell for his wholesale real estate coaching/course.

On-screen text

Lowballing on Zillow until I make $5k Starting at $68k here. Realtor: Hello, this is Ryan. I was calling about the listing on Beal Street. Is that one under contract or still available? It is still available. I'm gonna make an offer here. I shot it over to my lender. He just had a few questions that I couldn't answer from the photos. He was just asking if there was anything going on condition wise. Apparently, some of these houses that have been on market for like hundred plus days have gone under contract and fallen out of contract. And maybe there's a reason for it condition wise. But, um, before I send you over my pre approval, he just wanted me to confirm that piece of info with you. Yeah, there's nothing wrong with the house. By the way, I follow you on TikTok man! Your content's awesome Oh, great. Thanks. Nice to meet you. Great. Wait, I, I, I sent this over to my guy. He got me pre approved. I don't know if your client would want it, but I'm at $68k on this one. You think we can present it? Oh, I definitely can present it. Um, it'll be tough to get them to accept something that low just based off of what they owe. Off the top of my head, I don't remember exactly what what they Owe on it, but, um, he's definitely underwater on it. Okay. Okay. Do you think we could offer to pay your commission and then give him some money to take over the debt as well? Um, he's been pretty reluctant to do something like that. I've pitched it to him a few times, um, so I've had a lot of calls like that right over the last few months. Right, right, right. Uh, he's been pretty hesitant to do that, but I mean, his options are pretty limited at this point. We've been obviously been on the market for a while, so. I can handle objections. Cause if he's like, how do I know if they're gonna take over my debt? that this is gonna be offset from my credit score? I've got a great solution for that. Mortgage broker that can explain exactly how that happens. And then I think perhaps we could offer him a little bit more than he'd make at the $68k, public records telling me he owes like 58k So I could probably get him $10,000 cash and your commission on top of it to take over the debt. Or we could go to the conventional route at 68k But you want me to send you proof of funds for that and then kind of the terms of the offer to present? Yeah, if you could present in both ways, I can definitely, um, see whatever out works best for him. Sure, sure. Yeah. Let's see if we can get something done here, man. Um, thanks so much. I'll shoot it over now. Okay. It helps if you... make videos. But I've been saying that. I've been saying that. Film yourself, guys. Film yourself. Cause eventually you call realtors and realtors are like, oh, I should be careful because, um, if I refuse to present it, he will clip me and put it on TikTok.

Original caption

This pivot 😮‍💨😮‍💨 #sales #negotiation #realestate #wholesalinghouses #creativefinance

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Transcript

I like 68 for this. If they decline it, maybe I can offer them more to take over their debt. Let's call. Starting at $68k here. Hello, this is Ryan. Hey Ryan, I was calling about the listing on Beal Street. Is that one under contract or still available? It is still available. Excellent, I'm gonna make an offer here. I shot it over to my lender. He just had a few questions that I couldn't answer from the photos. He was just asking if there was anything going on condition wise. Apparently, some of these houses that have been on market for like hundred plus days have gone under contract and fallen out of contract. And maybe there's a reason for it condition wise. But, um, before I send you over my pre approval, he just wanted me to confirm that piece of info with you. Yeah, there's nothing wrong with the house. By the way, I follow you on TikTok man! Your content's awesome. Oh, great. Thanks. Nice to meet you. Great. Wait, I, I sent this over to my guy. He got me pre approved. I don't know if your client would want it, but I'm at $68k on this one. You think we can present it? Oh, I definitely can present it. Um, it'll be tough to get them to accept something that low just based off of what they owe. Off the top of my head, I don't remember exactly what what they owe on it, but, um, he's definitely underwater on it. Okay. Okay. Do you think we could offer to pay your commission and then give him some money to take over the debt as well? Um, he's been pretty reluctant to do something like that. I've pitched it to him a few times, um, so I've had a lot of calls like that right over the last few months. Uh, he's been pretty hesitant to do that, but I mean, his options are pretty limited at this point. We've been obviously been on the market for a while, so. I can handle objections. Cause if he's like, how do I know if they're gonna take over my debt? that this is gonna be offset from my credit score? I've got a great solution for that. Mortgage broker that can explain exactly how that happens. And then I think perhaps we could offer him a little bit more than he'd make at the $68k, um, public records telling me he owes like 58k, so I could probably get him $10,000 cash and your commission on top of it to take over the debt. Or we could go to the conventional route at 68k, but you want me to send you proof of funds for that and then kind of the terms of the offer to present? Yeah, if you could present in both ways, I can definitely, um, see whatever out works best for him. Sure, sure. Yeah. Let's see if we can get something done here, man. Um, thanks so much. I'll shoot it over now. Okay. It helps if you... make videos. But I've been saying that. I've been saying that. Film yourself, guys. Film yourself. Cause eventually you call realtors and realtors are like, oh, I should be careful because, um, if I refuse to present it, he will clip me and put it on TikTok.