Very few of the users. This is back when the model was really bad.

@healnowtoday

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Why it worked

The creator shares insights on user retention, a critical metric for startups, framing it as a valuable piece of advice for founders. The discussion is framed around a common challenge in the tech industry, making it relatable and informative.

Summary

The speaker discusses user retention for a product, noting that while initial retention was poor, users who did stick with it showed increased usage over time. Having any retention at all is considered a good sign, with even a 5% retention rate being acceptable.

Structure

1Low initial user retention
2Users who stayed showed increased usage
3Any retention is a positive sign
45% retention is acceptable
5Default is zero retention

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On-screen text

Very few of the users. This is back when the model was really bad. Very few of the users, uh, actually stuck with it. Retention was atrocious. But for the users that did retain, they. Their usage, like, increased over time. You have a product that has any retention at all, you're actually in really good shape. If it's 5%, that can be totally fine. the default is almost always all the way down, straight line to zero.

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Transcript

Very few of the users. This is back when the model was really bad. Very few of the users, uh, actually stuck with it. Retention was atrocious. But for the users that did retain, they. Their usage, like, increased over time. You have a product that has any retention at all, you're actually in really good shape. If it's 5%, that can be totally fine. the default is almost always all the way down, straight line to zero.