Did you lose a divorce?

@healnowtoday

4.2K followers · usually 2.6K views a post

Views

34.2K

Likes

1.5K

Comments

10

Shares

14

Selling · Mobile App

Lighthorne - Breakup Recovery https://linktr.ee/UNHNb8903z ↗

Why it worked

The video uses a relatable and emotionally charged topic (divorce and loss) as a hook, then seamlessly transitions to introducing a solution (the Lighthorne app) through a native mention. The caption explicitly directs viewers to the bio link for the download, leveraging the initial emotional connection to drive app discovery.

Summary

The video features a conversation about going through a divorce and losing possessions. It then transitions to showcasing an app called Lighthorne, which is presented as a tool to help users recover from breakups.

Structure

1Discussing loss during divorce
2Stating having nothing after divorce
3Mentioning sending things to ex-partner
4Describing the divorce as a sad day
5Introducing the Lighthorne app for breakup recovery

Product placement

The video shows a screen recording of the 'Lighthorne - Breakup Recovery' app, highlighting its features like 'No Contact Tracker' and 'Customize Design Unlock'. The app is presented as a solution for getting over a breakup.

Original caption

Download the app in my bio to learn how to heal from someone 🔗🌄#breakup #divorce #relationships #dating #motivation

More from @healnowtoday

Their other posts in the index, biggest breakout first.

Call to action

Download the app in my bio to learn how to heal from someone 🔗🌄

On-screen text

THIS PAST WEEKEND FROM EP: MATT RIFE Did you lose a divorce? I had nothing, I had no. lost stuff in the divorce, I had nothing. You're still sending her stuff Every now and then. You remember the day you left in Like, it's saddest day. saddest. She was a nice lady. Like, she sounds as fun as breakups can be. #1 No contact tracker. Customize Design Unlock This app helps you get over a breakup (Download in bio) Lighthorne - Breakup Recovery No Contact, Heal & Level Up

Transcript

Did you lose a divorce? I lost a lot of stuff in the divorce. I had nothing, bro. I had no. I had no. I had nothing. Bro, I had nothing. Like, I lost stuff in the divorce. I had nothing. Dude, I had nothing. You're still sending her stuff every now and then. You remember the day you left in the divorce? Like, it's saddest day. Like, it's the saddest. It's the saddest. She was a nice lady. Like, she sounds beautiful. She was a very nice lady. I just couldn't do it, dude. Like, I was living a life that wasn't my life. It's the only way I can explain it. Like, I was meant to do other stuff. I could feel it. I tried my best. I tried my best.