Why it worked
The video leverages a highly relatable, universal feeling of social alienation in a loud environment, which encourages viewers to share their own similar experiences in the comments.
Summary
A young man records himself looking contemplative in a crowded, dark nightclub. The video uses a relatable caption about feeling out of place in a social setting.
Structure
- 1Creator films himself in a club
- 2Caption appears on screen
- 3Creator looks around with a pensive expression
On-screen text
when that “wtf am I doing here” hits you