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I spend a lot of time talking about things I wouldn't buy, but today I'm gonna talk about five things that every man should be willing to pay a premium for. First on the list is a signature scent. For me, my daily signature scent is Tom Ford Tobacco Oud. You can pick this up for about 200 pounds. People often don't forget how you smell, whether that's good or bad. So as a man, wearing a good fragrance improves your appearance and invisibly improves your confidence. Second on the list is a good pair of shoes. Now, as they say, shoes that you wear are one of the first things that people notice about you. Now, for anyone that knows me, you'll almost always see me wearing a pair of Maison Margiela Replica's because they're such a versatile shoe. They're pretty much a perfect balance between smart casual and casual. And as a man, you want to wear a shoe that demands respect, is clean, and still age appropriate. Third on the list is a suit. Now for me, a suit is one of those things that regardless of how you're feeling as a man, anytime you wear a suit, it immediately boosts your confidence and your social circle. You will inevitably be going to places that require you to wear a suit. Fourth on the list is a hobby. Now, there are two popular sayings, one is that health is wealth and two is your network is your net worth. Having a hobby that takes time away from you thinking about work and stress and money related issues is good for your health and your well-being. And of course, it helps in terms of meeting people you otherwise wouldn't have met. For me, I recently started padel and rock climbing, and I can tell you, it's definitely harder than it looks. And the last thing on the list is a watch. Now, there's so many advantages of having a man, a great conversation starter. When I wear my watch, I can feel the difference in how people talk to me and what I do for a living. Of course, the second point is that depending on the watch you buy, it can be seen as an investment and an asset, and something that you can pass down onto your kids.