DAY TWO OF

@tylofx

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Selling · Other Product

CS Theory Hair Styling Clayseen in 2 videos →

Why it worked

The video taps into the creator's journey of building a brand from scratch, which is relatable and aspirational for many entrepreneurs. The "day in the life" format combined with the problem/solution narrative makes the promotion feel organic and engaging.

Summary

The creator documents the process of building their hair brand, CS Theory, from scratch. They highlight the struggles with existing hair products and their decision to create their own formula, detailing the development and branding process.

Structure

1Introduction to the daily grind of building the brand.
2Critique of existing hair products.
3Decision to create their own product.
4Development and manufacturing process.
5Branding and launch of CS Theory.
6Current status: just getting started.

Product placement

CS Theory Hair Styling Clay is shown in its packaging and being used. The website for CS Theory is also briefly displayed on a laptop.

Original caption

Day 2 of building our hair brand. #cstheory

More from @tylofx

Their other posts in the index, biggest breakout first.

On-screen text

DAY TWO OF EVERY DAY IS THE CS THEORY IS THE CS THEORY HAIR STYLING CLAY EVERY HAIR WAS EITHER TOO STIFF, TOO OR JUST FELT BY THE END OF THE DAY WE JUST THINGS, HOPING SOMETHING BUT NOTHING DID. JUST TO BUILD IT OURSELVES. THE FORMULA. SPENT MONTHS GETTING IT RIGHT MANUFACTURER, THE PACKAGING A BRAND AFTER ALL CS THEORY AND WE'RE JUST STARTED.

Transcript

DAY TWO OF EVERY DAY IS THE CS THEORY IS THE CS THEORY HAIR STYLING CLAY EVERY HAIR WAS EITHER TOO STIFF, TOO OR JUST FELT BY THE END OF THE DAY WE JUST THINGS, HOPING SOMETHING BUT NOTHING DID. JUST TO BUILD IT OURSELVES. THE FORMULA. SPENT MONTHS GETTING IT RIGHT MANUFACTURER, THE PACKAGING A BRAND AFTER ALL CS THEORY AND WE'RE JUST STARTED.