This is day one of building the most viral hair brand on the internet.

@tylofx

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Selling · Other Product

CS Theory Pomade

Why it worked

The video taps into the popular 'building a business from scratch' narrative, showing the iterative process of product development and seeking authentic reactions. This creates engagement and encourages viewers to follow for the journey.

Summary

The creator documents the process of developing a new hair pomade, showing the ingredients and the trial-and-error of creating the first batches. After a successful second attempt, they plan to get feedback from their brother and encourage viewers to follow for updates.

Structure

1Introduction to building a viral hair brand
2Showcasing existing product and introducing new pomade idea
3Demonstrating ingredient mixing and first batch failure
4Presenting successful second batch and testing it
5Seeking brother's reaction and feedback
6Call to action to follow for future updates

Product placement

The video shows the creator gathering ingredients like kaolin clay powder and other substances to create a hair pomade. They demonstrate the mixing process and show the resulting product.

Original caption

Day 1 of building our hair brand #cstheory

More from @tylofx

Their other posts in the index, biggest breakout first.

Call to action

Make sure that follow button and follow along your journey.

On-screen text

This is THE MOST VIRAL HAIR BRAND ON THE INTERNET. WE ALREADY HAVE WE'VE BEEN SELLING, I WANT TO START A NEW PRODUCT ABOUT MAKING A POMADE THESE INGREDIENTS CAN CREATE MY OWN POMADE TO THE MANUFACTURER TO GET IT MADE. I MADE WHICH TURNED OUT LIKE THIS, AND IT IS SUPER RUNNY. TOO MUCH OF A LIQUID AND NOT SOLID ENOUGH TO BE A POMADE. VERSION TWO WHICH I JUST GOT DONE MAKING. OF THE CONSISTENCY LOOKING FOR, GOING TO GO AHEAD BROTHER'S REACTION. THINKS OF THIS POMADE. IS GOOD. WAIT, NEW PRODUCT HONESTLY, FOR MY FIRST TIME MAKING A POMADE, IT DIDN'T TURN OUT THAT BAD. SOME TWEAKING WE CAN DO, IT'S LOOKING REALLY GOOD. WANT TO STAY TUNED WHAT HAPPENS NEXT TO FOLLOW BUTTON AND FOLLOW ALONG

Transcript

This is day one of building the most viral hair brand on the internet. As you may know, we already have a hair clay which we've been selling, but now I want to start creating a new product and I'm thinking about making a pommade. So that's why I got all these ingredients here to see if I can create my own pommade and then send it off to the manufacturer to get it made. Last night I made my first batch which turned out like this and it is super runny, too much of a liquid and not solid enough to be a pommade. But here is version two which I just got done making. It's a lot more of the consistency that I'm looking for and now I'm going to go ahead and get my brother's reactions. So let's Let's see what he thinks of this palm. Touch was good. And grab your hands like that. Why is it actually worked? Oh my gosh. Wait, what? Dude, wait. Got to go to a hole. Wait, new product. Honestly, for my first time making a palm, it didn't turn out that bad. I think there's definitely some tweaking we can do. But so far, it's looking really good. So if you guys want to stay tuned to see what happens next, make sure that follow button and follow along your journey.