DAY 4

@tylofx

16.7K followers · usually 5.2K views a post

Views

25.2K

Likes

784

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44

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SoundTikTok sound · original sound - tylofx

Promoted product

CS THEORY

CS Theory Hair Clay delivers all-day strong hold with a natural matte finish. Made with beeswax, biotin, and glycerin — no grease, no crunch. 500+ five-star reviews. Ships same day.

2 videos

Why it worked

The video taps into the popular 'building in public' trend, creating a narrative of entrepreneurship and product development. The creator's consistent posting schedule and direct address to the audience foster a sense of community and anticipation for future product releases.

Summary

The creator is documenting the journey of building their hair brand, CS Theory, starting with their hair clay product. They are also teasing a new product set to release at the end of the month and encouraging viewers to follow their progress.

Structure

1Day 4 of posting daily for hair brand launch
2Introducing CS Theory and their current hair clay product
3Explaining the issues with existing market clays
4

Original caption

This is why we’re making our own hair brand! #cstheory #business

More from @tylofx

Product placement

CS Theory: This is a hair brand that makes hair clay. It ACTS as the product being sold and promoted. Removing it would change the video's purpose. CS Theory Hair Clay: This is the specific product from the CS Theory brand. It ACTS as the product being sold and promoted. Removing it would change the video's purpose.

Call to action

make sure to hit that follow button.

On-screen text

DAY 4 EVERY DAY IS THE BRAND ON IF YOU DON'T CALLED AND RIGHT NOW ONE PRODUCT, OUR HAIR CLAY. THE CLAYS LOOKED TOO DIDN'T IN OUR HAIR, THROUGHOUT THE DAY. SO THAT'S WHY TO MAKE BEEN WORKING PRODUCT SO WE HOPE THIS MONTH. TO SEE WHAT PRODUCT IS OUR JOURNEY TO HIT THAT FOLLOW BUTTON.

Transcript

day four of posting every day till our hair brand is the most viral brand on the internet. If you don't already know what our hair brand is, it's called CS Theory. And right now, we only have one product which is our hair clay. The clay's on the market either looks too greasy, didn't look good in our hair and just didn't last throughout the day. So, that's why we wanted to make our own. We've been working on another product behind the scene that we hope to release at the end of this month. So, if you want to see what that next product is and follow along our journey, then make sure to hit that follow button.