Soul Ties

@mamabritt.22

103.0K followers · usually 24.1K views a post

Views

82.0K

Likes

5.7K

Comments

78

Shares

3.3K

Why it worked

The video uses a relatable scenario of a child's obsession with a popular show and incorporates a humorous twist with the "text message" from "Islanders" and the mention of "Soul Ties" as a destination.

Summary

A young girl asks her dad if she can pull him for a chat, and he agrees. She then asks to go to "Soul Ties" and he agrees, leading to a conversation about snacks and a text message from "Islanders".

Structure

1Girl asks dad for a chat
2Dad agrees and asks where she wants to go
3Girl suggests "Soul Ties"
4They discuss snacks and a text message
5They agree to go get a snack

Product placement

Soul Ties: appears as neon sign on wall, and is mentioned by name. Removing it would not change what happens in the video.

On-screen text

Soul Ties POV: When your life now revolves around LOVE ISLAND Hey Dad Can I pull you for a chat? Absolutely Where do you want to go? Let's go to Soul Ties Alright, let's go So what do you want to chat about? I just want to see how you're doing today I got a text What does it say? It says Islanders Get ready for your afternoon snack Hashtag snack attack Hashtag Snack Shack Hashtag snack sack Okay, let's go get a snack Okay, Phewww Soul Ties is crazy

Original caption

I GOT A TEXT!!🏝️🩷🧡💛 Why do we get so invested into Love Island so much? Hahahah Also snacks are life! #LoveIsland #fyp #viral #trending #funny @Love Island USA @KAY KAY 🫧 @Ree💓 @Kordell Beckham @Marco Donatelli @Hannah Maria