Why it worked
The video taps into the relatable struggle of busy parents forgetting to prepare dinner, offering McDonald's as a convenient solution. The mention of a specific family bundle deal adds value and encourages immediate consideration.
Summary
A couple, after a long day, decides to get McDonald's for dinner instead of cooking. They order the family Big Mac bundle deal and enjoy their meal.
Structure
- 1Arriving home from work
- 2Realizing no dinner is prepared
- 3Deciding to go to McDonald's
- 4Ordering the Big Mac bundle
- 5Enjoying the meal
Product placement
McDonald's: ACTS - appears on screen as a sponsor, is the subject of the video, and is ordered from. Removing it would change the video. McDonald's: ACTS - appears on screen as a sponsor, is the subject of the video, and is ordered from. Removing it would change the video.
On-screen text
#ad
This video is sponsored by
McDonald's
Hey babe, I'm home
What's for dinner tonight?
I'm starving
Oh no, I forgot to take the meat out again
That's okay, babe
We can go to McDonald's
Remember, they have that $18.99 family Big Mac® bundle deal
Oh, that's right and actually that sounds so good
Blake, let's go
Dinner's ready.
McDonald's to the rescue
for this busy mama