Apples New Spatial Reframe is Insane 🤯

@adamstewartmarketing

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Apple Spatial Reframing

Why it worked

The video effectively demonstrates a novel and impressive AI-powered feature within a widely used product (iPhone camera). The presenter's personal anecdote and clear visual demonstration of the 'before and after' make the technology relatable and desirable.

Summary

The video showcases Apple's new Spatial Reframing feature, demonstrating how it can be used to adjust the perspective of a photo after it has been taken. The presenter shows how to use the tool to reframe a picture of his children, highlighting the AI's ability to fill in gaps naturally.

Structure

1Introduction of the photo and wish for better framing
2Accessing the editing tools and selecting 'Reframing'
3Demonstration of the reframing tool's interface and functionality
4Explanation of the underlying AI and on-device processing
5Comparison of the before and after reframed photo
6Concluding remarks on the effectiveness and natural look of the feature

Product placement

The video demonstrates the 'Reframing' feature within the iPhone's native photo editing software, highlighting its AI capabilities.

Original caption

Apples new spatial reframe #WWDC

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On-screen text

Apples New Spatial Reframe is Insane 🤯 TOOLS Cancel Done Clean Up Extend Reframe Portrait Styles Adjust Crop Tools AUTO Preparing... REFRAME Touch and drag to adjust the perspective. Use two fingers to pan, zoom, or rotate. Reframing your photo... Your photo has been reframed. Tap to see the original. ORIGINAL REFRAMED

Transcript

I love this cute photo of my son and daughter celebrating their last day of school. But I wish I'd spent more time thinking about the framing. When I tap edit, you'll see a new tools option in the lower right. Here I'll find all the editing features that use Apple's AI image models and private cloud compute, including spatial reframing. Let's tap reframe. Once the image loads, you'll see that the UI is super simple. You can interact with the photo directly to adjust the framing. Use two fingers to pan, zoom, or rotate. I can touch and drag the perspective shifts as if I had repositioned the camera in the original scene. This capability uses on-device spatial models with our powerful image generation models to create the final photo. And it's super cool because it combines our advanced on-device spatial models with our private cloud compute to create the final photo. It only generates new content to fill in the gaps where the perspective has been shifted. This ensures that the reframe photo stays consistent with the original scene. Here's the final result. And it looks great. As I toggle the before and after, you can see my kids are much better framed in the scene after moving the camera down and the content that was filled in looks so natural. It's like I was able to go back in time and adjust my camera in the moment I snapped the photo.