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11.2Talking HeadProblem Callout hook
Hook
If you're an attorney
@evakirie
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Why it worked
The video uses a relatable "story time" format with a surprising and humorous twist, making it engaging and shareable. The creator's expressive delivery and the unexpected punchline about the attorney's mistake likely resonated with viewers.
Summary
The creator shares a cautionary tale for attorneys, suggesting that asking about law school costs during a consultation can make potential clients feel small and less likely to hire them. She implies that focusing on the client's case and making them feel valued is more important for business.
Structure
- 1Attorney looking for clients
- 2Consultation with a client
- 3Client's traumatic and costly experience
- 4The attorney's inappropriate question
- 5The consequence of making the client feel small
- 6Reflection on business impact
On-screen text
If you're an attorney
looking for some
here's an idea for you.
Maybe if you get booked
to have a consultation
call with a potential
client
who goes on to tell
you that they just went
not only the most
traumatic experience
of their entire life,
but also lost thousands
of dollars in the process
because it was a very
clearly illegal situation.
Maybe, just maybe,
the first question you
shouldn't ask that
potential client is,
do you know how
much law school costs?
Because you're not
gonna get booked as
their attorney
because you made
them feel itty bitty.
And they clearly
have a case,
and it's just not fancy
enough for your law degree,
which I know you
worked hard for,
but still. Yeah,
this all just happened
to me on one phone call.
And now I'm sitting
here pondering.
Not great for business,
that's all.
Carry on
Original caption
True story #business #storytime #lawsuit
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