If you're a company

@evakirie

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Stride Talent

Why it worked

The video uses relatable examples of common mistakes in brand outreach to content creators, making it highly shareable and valuable for both creators and brands looking to improve their collaboration strategies.

Summary

The creator shares examples of poorly written outreach emails from brands and agencies, highlighting common mistakes like using the wrong name or a generic subject line. She advises brands to personalize their outreach and avoid generic responses when trying to collaborate with content creators.

Structure

1Introduction to brands looking for creators
2Example 1: Stride Talent outreach
3Example 2: Lilyeve campaign outreach
4Example 3: Chloe Thomas outreach
5Example 4: 8M Square/QUINEAR campaign outreach
6Example 5: Pollo Creator Lab outreach
7Creator's advice on proper outreach

Original caption

How would you respond? 🗑️ #greenscreen #business #socialmedia #people #work

More from @evakirie

Their other posts in the index, biggest breakout first.

Product placement

Stride Talent: (a) it ACTS - it is a premium management agency that partners with creators and brands to scale their income and build brand equity. Removing it would change what happens in the video. Lilyeve: (a) it ACTS - it is a campaign that creators can apply for. Removing it would change what happens in the video. KGlow: (b) it merely APPEARS - it is the sender of an email. Removing it would not change what happens in the video. Chloe Thomas: (b) it merely APPEARS - it is the sender of an email. Removing it would not change what happens in the video. 8M Square: (a) it ACTS - it is a company launching a creator campaign. Removing it would change what happens in the video. QUINEAR: (a) it ACTS - it is a professional home & fitness wellness brand available on Amazon that is launching a creator campaign. Removing it would change what happens in the video. Pollo Creator Lab: (a) it ACTS - it is a community that creators can join. Removing it would change what happens in the video. Pollo.ai: (b) it merely APPEARS - it is the sender of an email. Removing it would not change what happens in the video.

On-screen text

If you're a company looking to work with content creators and this one's for you. Hey, I'm Eva. Nice to meet you. I yap on the internet for fun. Here's a really good idea that could potentially help you actually lock in a content creator or influencer or whoever you wanna Maybe use their name and don't just you know, do that. That's not my name. It's my handle. You're close. Close, but not quite. Oh, no subject. Chloe? Why is that Chloe? Oh, we got a hi there. That's nice. Just wanna follow up once more because your content really stood out to our team. Clearly, because you don't even know my name. Maybe I should come up with a diabolical email response to all of these with, like, a bunch of brackets, a bunch of generic whatever. Or even just send them an invoice for wasting my time. Yeah. Anyway, yeah, if you're a brand, don't do that. Anyway, that's all.

Transcript

If you're a company looking to work with content creators and this one's for you. Hey, I'm Eva. Nice to meet you. I yap on the internet for fun. Here's a really good idea that could potentially help you actually lock in a content creator or influencer or whoever you wanna Maybe use their name and don't just you know, do that. That's not my name. It's my handle. You're close. Close, but not quite. Oh, no subject. Chloe? Why is that Chloe? Oh, we got a hi there. That's nice. Just wanna follow up once more because your content really stood out to our team. Clearly, because you don't even know my name. Maybe I should come up with a diabolical email response to all of these with, like, a bunch of brackets, a bunch of generic whatever. Or even just send them an invoice for wasting my time. Yeah. Anyway, yeah, if you're a brand, don't do that. Anyway, that's all.