7.3Talking HeadHow-To hook

Hook

the easiest to explain HOO

@hooyouknow_

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Selling · SaaS › Other SaaS

Hoo hooyouknow.co.uk ↗

Why it worked

The video effectively highlights a common pain point for creators and founders (managing multiple online presences) and presents a clear, simple solution in Hoo. The use of on-screen text and relatable examples makes the concept easy to grasp, while the soft-sell approach encourages engagement.

Summary

The video introduces Hoo, a new networking platform designed for founders, freelancers, and creators. It aims to consolidate all online presences into one place, simplifying the process of sharing professional information.

Structure

1Introduction to Hoo
2Problem: fragmented online presence
3Solution: Hoo as a consolidated platform
4Target audience: founders, freelancers, creators
5Call to action: share your Hoo

Product placement

The video shows the Hoo logo on a laptop screen and mentions the platform by name multiple times. It also displays various social media icons (Instagram, LinkedIn, TikTok, WhatsApp) to illustrate the problem of fragmented online presence.

Original caption

we wanted one place that actually reflects how people build careers now. so we built Hoo🤷‍♀️📲 #techtok #app #building #careeropportunities #techstartup

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Call to action

send me your HOO

On-screen text

the easiest to explain HOO is this. HOO something already have an on-line presence. And it's a LinkedIn your Instagram your TikTok your website your portfolio your email you can just say send me your HOO that's Hoo is founders freelancers creators building something so instead of sending someone your your TikTok your website your portfolio your email you can just say send me your HOO

Transcript

the easiest to explain HOO is this. Most people building something already have an online presence. And it's a LinkedIn, a TikTok, your website, your portfolio, your email. You can just say send me your HOO. That's the gap. Hoo is a new networking app for founders, freelancers, creators, building something of their own. So instead of sending someone your LinkedIn, your Instagram, your TikTok, your website, your portfolio, your email, you can just say send me your HOO.

a little audacity can change a lot in a year 🥹 #startup #founders #womeninbusin