Why it worked
The post taps into the nostalgia and anticipation of a long-running game franchise, using a humorous "then vs. now" format to highlight the extended wait time for fans.
Summary
The post shows two images of the same person, first with the "Kingdom Hearts" logo and "Trailer (2013)" text, and then with the same logo and "Trailer (2026)" text. It implies a long wait for a future installment of the game.
Structure
- 1Introduction of "Trailer (2013)" with Kingdom Hearts logo
- 2Transition to "Trailer (2026)" with the same logo
- 3Implied long wait for the game
Product placement
Disney: it APPEARS as a logo on the Kingdom Hearts title card. Removing it would not change what happens in the video.
SQUARE ENIX: it APPEARS as a logo on the Kingdom Hearts title card. Removing it would not change what happens in the video.
Kingdom Hearts: it APPEARS as a title card. Removing it would not change what happens in the video.
On-screen text
Trailer (2013)
Disney
KINGDOM HEARTS
Trailer (2026)