iPhone 18 Pro Max

@iphone.hub83

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iPhone 18 Pro Maxseen in 11 videos →

Why it worked

The video leverages the anticipation and curiosity surrounding new Apple product releases, particularly with a rumored or unreleased model like the 'iPhone 18 Pro Max'. The visual reveal of the phone, combined with the satisfying ASMR-like action of peeling off the plastic, creates a compelling and shareable moment.

Summary

The video shows a person peeling the protective plastic off a new purple iPhone 18 Pro Max, revealing the Apple logo and camera array. The phone is then turned to show its side profile and the screen, which displays a dark, abstract wallpaper.

Structure

1Peeling plastic off the back of the phone
2Revealing the Apple logo
3Showing the camera module
4Displaying the side buttons
5Turning the phone to show the screen
6Showing the wallpaper on the screen

Product placement

iPhone 18 Pro Max ACTS - it is shown and handled, implying it is a new product being revealed. Removing it would change the video. Apple ACTS - it is the manufacturer of the iPhone 18 Pro Max, and its logo is visible on the phone. Removing it would change the video.