Why it worked
The video likely worked due to the shock value and humor of the middle finger-shaped iPhone case, combined with the recognizable Apple branding, creating a sense of novelty and shareability.
Summary
The video shows an iPhone max phone case shaped like a middle finger being unboxed. The case is removed from its packaging and displayed.
Structure
- 1Unboxing the iPhone max case
- 2Revealing the middle finger shape
- 3Removing protective film
- 4Displaying the case
Product placement
Apple: (a) it ACTS - it is the brand of the phone case being unboxed and shown. Removing it would change what happens in the video. iPhone: (a) it ACTS - it is the brand of the phone case being unboxed and shown. Removing it would change what happens in the video.