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@orlunaskin.com

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SoundTikTok sound · BIRDS OF A FEATHER OFFICIAL INSTRUMENTAL

Promoted product

Orluna Skin

Why it worked

The video effectively uses a 'pivot story' narrative, which is relatable and engaging for entrepreneurs. By highlighting a significant cost barrier and a strategic shift, it builds anticipation for the new product and demonstrates resilience and problem-solving. The use of on-screen text and relatable visuals keeps the viewer engaged throughout the explanation.

Summary

The creator discusses pivoting from a hair removal product due to high manufacturing costs and instead launching a deodorant for people with HS. She explains the challenges of finding suitable deodorants for sensitive skin and aims to build trust with her community before re-launching her original product.

Structure

1Introduction of personal situation and past product attempts
2Explanation of manufacturing cost issues
3Decision to pivot to a new product (deodorant)
4Reasoning behind the new product targeting HS

Original caption

We were quoted $60,000 for the adhesive needed for our hair removal strips, so we’re pivoting for now. We’re focusing on becoming the go to brand for people with HS, PCOS, eczema, and psoriasis by launching a deodorant designed for sensitive skin. I’m also starting school in August to study chemistry on my journey to becoming a chemist so I can continue building products with a deeper understanding of the science behind them. The hair removal isn’t gone forever. This is simply the first step in building the brand we envision. Launching this year. 🤍 #FounderJourney #FutureChemist #HidradenitisSuppurativa #SensitiveSkin #Orluna

5

Future plans for the original product and brand building

Product placement

The video mentions a pivot from a hair removal brand to a deodorant brand for sensitive skin, specifically targeting HS, PCOS, eczema, and psoriasis. The creator's link in bio leads to 'Orluna Skin', implying this is the brand name.

Call to action

Stay tuned, Orlunites.

On-screen text

19 INVESTORS YEAR $8,000 STRIP PCOS Psoriasis AND PROTOTYPES THE ANSWER ANSWER PAUSING MANUFACTURER FOR DO BIGGER RIGHT COULD MONEY ASK FOR BEFORE IT ASKED BUILD NOW SERVES STARTED WENT AND PERSON COMMUNITY PERSON PEOPLE HS DEODORANT FOR HOW DEODORANT YOUR BAKING LESIONS ALUMINUM PORES ALREADY FRAGRANCE WHEN HAIR BRAND TRUST ALREADY UP OFLUNITES

Transcript

I'm 19 with no investors and I spent a year and $8,000 booting a hair removal brand with people with PCOS, eczema, psoriasis and HS and I went through three prototypes and I finally found the answer. But I'm pausing it. A manufacturer quoted me $60k for just customer specific adhesive. I realized that if I'm gonna do this right, I need a bigger budget than what I have right now. I could do another GoFundMe, I could try to raise money, but I don't want to ask my community for anything before I actually earn it. So instead I asked myself, what can I build right now that actually serves people? I started went and I looked at every person in my community and I picked one person. People with HS. Deodorant for HS. And I'm launching a deodorant for them because if you have HS, you know how hard it is to find a deodorant that doesn't hurt your skin. Baking soda burns open lesions. Aluminum blocks the exact pores that HS already affects. And fragrance triggers flares. When I come back for the hair removal brand, I won't be asking for trust. I'll be a brand that already showed up. So stay tuned, Orlunites.