I'm starting a business and I have no idea what I'm doing.

@ouvertcollective

4.0K followers · usually 2.9K views a post

Views

215.9K

Likes

10.3K

Comments

150

Shares

1.2K

SoundTikTok sound · original sound - ouvertcollective

Promoted product

Ouvert Collectiveouvertcollective.com

Created with intention, our pieces combine thoughtful design, refined details, and everyday function. Each product is made to protect what you love — beautifully and with care.

4 videos

Why it worked

The video uses a highly relatable 'vulnerability' hook and a transparent, behind-the-scenes narrative that builds emotional investment in the creator's success before introducing the brand.

Summary

The creator announces the launch of her new business, Ouvert Collective, and documents her journey from zero experience to her first order. She shares her personal motivation for starting the venture and invites viewers to follow along with the process.

Structure

1Introduction of the business journey
2Explanation of the creator's background
3Motivation for starting the business
4

Original caption

Episode 1 | 𝗜’𝗺 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ‌ The secret I’ve been keeping for a year is out! ‌ This has always been a dream of mine, and it feels so surreal that it’s finally becoming a reality, but getting here wasn’t easy — so let me take you back to where it all began… ‌ #OuvertCollective #FromZerotoSomething #SmallBusiness #founder #solopreneur

More from @ouvertcollective

Product placement

The video is a personal vlog documenting the launch of the creator's brand, Ouvert Collective, which is linked in her bio.

Call to action

Follow along if you've ever wanted to start something new or just want to see how this goes.

On-screen text

I'm starting a business & I have no idea WHAT I'M DOING from zero to something Ep. 1 Optometrist Content Creator So why not add a 3rd job to the list? I don't like to keep things SIMPLE Why start a business? The truth is... I'VE NEVER really known WHAT I WANTED TO DO But I've always loved... Learning Trying new things Exploring new paths JUST TO KEEP my options OPEN Starting a business is probably one of the most INSANE THINGS I've done... I've already learnt so much and I know I've BARELY scratched the surface And if not now, THEN WHEN? The truth is... you will never truly feel ready So just go for it NOW My biggest goal: O Get an order (Just 1) SO I CAN PACK IT and know... This is really happening. I'm not trying to pressure myself with success (like I usually do) I'm just here figuring it out as I go from zero to something Ep. 1 Thanks for coming along for the journey I'll see you tomorrow at the next step Follow along if you've ever wanted to start something new or just wanna see how this goes...

Transcript

I'm starting a business and I have no idea what I'm doing. Welcome to from zero to something where I'm starting a business with zero experience and figuring it out as I go. I'm an optometrist and a content creator, so why not add a third job to the list? Because apparently, I don't like to keep things simple. But honestly, why start a business? The truth is, I've never really known what I wanted to do, but I've always loved learning, trying new things, and exploring new paths, just to keep my options open. Starting a business is probably one of the most insane things I've done. I've already learned so much and I know I've barely scratched the surface. And if not now, then when? The truth is, you will never truly feel ready, so just go for it now. My biggest goal right now is to get an order, just one, so I can pack it and know this is really happening. I'm not trying to pressure myself with success like I usually do. I'm just here figuring it out as I go. Thanks for coming along for the journey. I'll see you tomorrow at the next step. Follow along if you've ever wanted to start something new or just want to see how this goes.