I'm starting a business and I have no idea what I'm doing.

@ouvertcollective

4.0K followers · usually 2.9K views a post

Views

215.9K

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10.3K

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Selling · Ecom Product

Ouvert Collectiveseen in 4 videos →https://www.ouvertcollective.com ↗

Why it worked

The video uses a highly relatable 'vulnerability' hook and a transparent, behind-the-scenes narrative that builds emotional investment in the creator's success before introducing the brand.

Summary

The creator announces the launch of her new business, Ouvert Collective, and documents her journey from zero experience to her first order. She shares her personal motivation for starting the venture and invites viewers to follow along with the process.

Pro

Transcript, structure and on-screen text

5 beats, a 219-word transcript and 58 lines of on-screen text — the parts you need to write your own version.

See Pro — $19/month

The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

Episode 1 | 𝗜’𝗺 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ‌ The secret I’ve been keeping for a year is out! ‌ This has always been a dream of mine, and it feels so surreal that it’s finally becoming a reality, but getting here wasn’t easy — so let me take you back to where it all began… ‌ #OuvertCollective #FromZerotoSomething #SmallBusiness #founder #solopreneur