Why it worked
The post reframes a common spending habit as a valuable investment, tapping into a desire for self-improvement and well-being that resonates with audiences seeking a more fulfilling lifestyle.
Summary
The creator argues that buying coffee out daily has made them rich, not in monetary terms, but through investments in their health, environment, and quality time. They believe these experiences are worth the cost and contribute to their overall well-being and productivity.
Structure
- 1Hook: Coffee makes me rich
- 2Counter-argument: Everyone says save money
- 3Rebuttal: Coffee is an investment in health
- 4Rebuttal: Coffee is an investment in environment
- 5Rebuttal: Coffee is an investment in quality time
- 6Conclusion: Coffee has a huge ROI
On-screen text
& I'm not talking about money 👀
How buying coffees out
everyday has made me rich
SEEMS CRAZY? →
Everyone
ALWAYS says
"make coffee at
home... save your
money"
& to that I say
HELL NAH.
coffee makes
me rich, heres
how...
→
It's an investment in
my health
I literally associate my morning walk with
coffee, and daily steps = health! For
someone who spends most of her day at
a laptop, my morning walk always makes
me feel productive - one of the most
grounding things I do.
→ Next
It's an investment in
my environment
Idk about you but changing my environment
changes my perception and thinking. Some of
my best ideas come from observing different
people, seeing new things, and just sitting at a
café gives me SO much to think about. Being
out and about also reminds me that
there's an entire world out there and that (to
me) is worth every dollar spent on coffee.
It's an investment in
quality time
My favourite way to spend time with
someone is over coffee. It's like a love
language. A coffee to me is so cosy, and
a good conversation over a coffee is just
unmatched.
→ Next
My coffees have a
HUGE return on
investment <3
So no, I will never stop spending my money
on coffee sorryyyyyy