Why it worked
The video uses social proof by showing a rapid stream of sales notifications, which builds credibility and creates a sense of FOMO for a digital product.
Summary
A screen recording shows a series of Shopify order notifications for a product called 'GYM Guide' appearing rapidly on a phone screen. The video aims to demonstrate the success and sales volume of the digital product.
Structure
- 1Displaying a series of Shopify order notifications
- 2Highlighting the product name GYM Guide
- 3Showing the price point of $19.99
- 4Demonstrating rapid sales growth
Product placement
The product 'GYM Guide' is the subject of the Shopify notifications shown.
On-screen text
Thursday, 11 June
07:30
Shopify
Order #1105
from Shopify
$19.99, 1 item from Online Store • GYM GUIDE