If you related to Hannah in Off Campus where she talks about her traumatic experience in college, you are not alone.

The video taps into a sensitive and relevant social issue (the "Red Zone" and assault cases) to create an emotional connection with the viewer. By weaving in a personal narrative and subtly featuring the product, it aims to resonate with viewers who may feel vulnerable and seek a sense of empowerment or safety, as suggested by the product's name and implied function.

The creator discusses the "Red Zone" during college years and how it relates to assault cases. She then transitions to a personal narrative about finding someone and needing them, implying a connection to her product, NightCap.

The video features a pink cup with the "NightCap" logo, which the creator is holding and interacting with. The caption also explicitly mentions inventing NightCap.