"sorry we are late Shirah was throwing a fit"

@shiraah

113.7K followers · usually 1.4K views a post

Views

2.5K

Likes

64

Comments

0

Shares

2

SoundTikTok sound · original sound - donjeta

Promoted product

NightCapnightcapit.com

Nightcap® Offers Drink Spiking Prevention Products That Help You Combat Drink Spiking & Protect Yourself. As Seen on ABC's Shark Tank. Order Today!

6 videos

Why it worked

The video uses humor and a relatable scenario (being late) combined with aspirational imagery (a pink Rolls Royce) to create engaging content. The quick cuts and upbeat music likely contribute to its shareability.

Summary

Five women are late to an event, with one of them jokingly blamed for causing a delay. The video then transitions to a woman walking towards a pink Rolls Royce, implying a glamorous arrival.

Structure

1Group of women arriving late
2Joking about the reason for lateness
3Transition to a woman walking
4

Original caption

🤏 #womenandwealth @NightCap

More from @shiraah

Product placement

NightCap: ACTS - it is a drink, and the creator is the CEO of it. Removing it would change what happens in the video. Shirah Benarde: ACTS - she is the creator of the video and the CEO of NightCap. Removing her would change what happens in the video.