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94.2Talking HeadDirect Question hookHealth
Hook
Taylor staying safe with her NightCap at the Knicks game???
@shiraah
113.7K followers · usually 1.4K views a post
Views
73.6K
Likes
2.0K
Comments
5
Shares
7
Why it worked
It leverages celebrity association and a relatable safety concern to introduce the product in a non-intrusive, news-style format.
Summary
The creator reacts to a photo of Taylor Swift holding a drink covered by a NightCap drink cover at a Knicks game. She highlights the product as a way to stay safe while out.
Structure
- 1Reaction to celebrity photo
- 2Identification of the product
- 3Brief explanation of product utility
Product placement
NightCap drink cover shown on a cup in a photo of Taylor Swift.
On-screen text
Taylor staying safe with her NightCap at the Knicks game???
Original caption
Safety first #knicks
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