This is Latafa Habik

@harlemfinds_

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SoundTikTok sound · original sound - harlemfinds_

Promoted product

Latafa Habik

2 videos

Why it worked

The video leverages a popular comparison to a discontinued, high-value fragrance and highlights a current sale, creating a sense of urgency and value for the viewer.

Summary

The creator reviews Latafa Habik, a fragrance inspired by a discontinued JPG scent. They highlight its scent profile, longevity, and current sale price, encouraging viewers to purchase it.

Structure

1Introduction of Latafa Habik
2Comparison to JPG Le Male Essence
3Description of packaging and atomizer
4Breakdown of scent notes (top, middle, base)
5Discussion of longevity and appeal
6

Original caption

Lavender, bergamot, tonka bean, sandalwood — and it lasts 8+ hours. This is Latafa Habik and it's one of the most underrated colognes on TikTok right now🔥 #fragrancetok #colognetiktok #cologne #creatorsearchinsights #mensgrooming

More from @harlemfinds_

Product placement

Latafa Habik: acts - it is a fragrance that is being reviewed and discussed. Removing it would change the video's entire purpose. J P G Le Male Essence: appears - it is shown as a comparison point for Latafa Habik. Removing it would not change the video's core content.

Call to action

Tap the cart and grab it

On-screen text

Latafa Habik

Transcript

This is Latafa Habik. I don't think I gave this fragrance enough credit the first time I talked about it. This is inspired by JPG Le Male Essence, a discontinued fragrance that goes on the market for over $800. Noel himself dropped an F bomb reviewing it and said this gets damn near identical. And look at this packaging. The purple tint, the pressurized atomizer. This thing just looks expensive. You open with lavender and bergamot, really floral but masculine. Then you get this warm wave of tonka bean, sandalwood, and a kick of cardamom and pepper that I absolutely love. On the dry down it gets sophisticated, a little amber, a little spice. It's got that old school vibe. Honestly, this smells delicious. It lasts over 8 hours and it's mass appealing but unique enough to get noticed. And right now it's on a huge sale. So it's running for way less than usual. Tap the cart and grab it. You're not gonna regret this one.