I WAS WRONG ABOUT THIS $45 DUPE

@branchfragrance

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SoundTikTok sound · 10 minutes! Fashionable and bright jazz piano(1127989)

Promoted product

Paradigm

Why it worked

The video leverages the popular 'dupe' trend in fragrance, offering a budget-friendly alternative to a luxury item. The creator's personal experience and direct comparison, along with a clear recommendation and call to action, create relatable and actionable content.

Summary

The creator reviews a $45 fragrance dupe, comparing it to Prada Paradigm. Initially tested on paper, a skin test revealed the dupe maintains its opening scent and depth for nine hours, unlike Paradigm which becomes woody upon dry down. The creator recommends the dupe, suggesting it's a better option.

Structure

1Introduction of the dupe and initial comparison
2Testing on skin and initial impressions
3Comparison of dry down and longevity
4Recommendation of the dupe over the original
5

Original caption

am i the only one who thinks this? #fragrance #cologne

More from @branchfragrance

Product placement

Paradigm: Acts - This is a fragrance that the creator is reviewing and comparing to another fragrance. The creator discusses its scent profile, longevity, and how it performs on skin. Removing it would change the video's topic. The creator also mentions a link where they bought it, implying it is a purchasable product. The creator also mentions a sample of 'Paradigm' which is likely the same fragrance or a related product.

Call to action

I left the link where I bought mine from, but if you have this, let me know if I'm tripping.

On-screen text

I WAS WRONG ABOUT THIS $45 DUPE USED PARADIGME TESTED SKIN KIND SMELLS OPENING THE PARADIGME DOWN ALL BECOMES WOODY DUPE KEEPS OPENING ITS HOURS TELLING THINK PARADIGME NEED WHERE YOU ME NOT

Transcript

I was wrong about this $45 dupe. It turns out I was actually wrong about this fragrance. This is a $45 dupe of Prada Paradigm, but I'd only compared the two on paper. So yesterday I used my sample of Paradigm and finally tested them on skin. I realized that this is actually kind of different. It smells better. Opening, the two smell just the same, but when Paradigm starts to dry down, all of its depth and just becomes like a woody, dupe. Keeps that depth and that opening scent throughout its entire nine hours of longevity. I'm telling you, if you even think you like Paradigm, this is one that you need to try. I left the link where I bought mine from, but if you have this, let me know if I'm tripping.