I can’t believe he said this

@financeclips_

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Why it worked

The video leverages high-conflict, viral podcast content to capture attention, while using a subtle, native-mention product placement to build brand awareness for the editing tool.

Summary

This video features a heated clip from a financial audit podcast where the host and guests discuss weight and relationship boundaries. The video is edited using the WayinVideo tool, which is credited in the on-screen text throughout the clip.

Structure

1Host and guests engage in a tense discussion about weight and relationship standards.
2The conversation escalates as the host challenges the guest's past comments.
3The video uses on-screen text to credit the editing tool WayinVideo.

Original caption

I can’t believe he said this! #clippedwithwayinvideo #wayinvideo #calebhammer #financialaudit #calebhammerfans

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Product placement

WayinVideo is mentioned in the on-screen text as the editing tool used for the clip.

On-screen text

I can’t believe he said this Edit with WayinVideo SAY IT. OH. WHAT? NO BALLS. DO IT. THAT'S CRAZY THAT YOU'RE GONNA MAKE ME SAY THIS. I TOLD HER THAT I HAVE ISSUES WITH HER WEIGHT AND THAT I WANT HER TO WORK ON THAT. SHE CAN'T RIDE YOU. UH, THAT'S NOT TRUE. BUT WITH HIM SURVIVING. THAT'S STILL NOT TRUE BECAUSE THAT'S ONE OF THE THINGS HE LIKES. SO, YEAH, THANKS. THAT'S COOL. BUT, HEY, SO THIS WAS CLEAR BOUNDARIES THAT WERE SET AT THE START THAT I'VE BEEN WORKING ON HER WITH. AND EVEN WITH THE DEATH, SO. SIX YEARS AGO, YOU SAID, DON'T BE FAT. NO, WAIT, I'M SORRY, CAN I, MAY I JUST ASK FOR A SECOND? IF YOU DON'T WANT TO BE WITH A FATTY, WHY'D YOU GET WITH THE FATTY? NO, IT'S A GREAT QUESTION. I ENJOYED HAVING THE CONVERSATION WITH HER AND I'VE BUILT AN EMOTIONAL CONNECTION WITH HER AND, UH, EVERYBODY SEEMS TO HATE ON ME FOR SAYING THAT, SO I'M JUST NOT TRYING TO. NOT HATING YOU, BUT OTHER PEOPLE. IF, I MEAN, I AM HATING YOU ON IT, BUT THE THING IS, IF YOUR ENTIRE THING IS I'M NOT MARRYING YOU UNTIL YOU LOSE WEIGHT, WHY GET WITH SOMEONE WHO IS DEFINITELY NOT LOSING WEIGHT? UH, PROBABLY CAUSE I BELIEVE THAT PEOPLE CAN CHANGE AND DESPITE EVERYBODY TELLING ME THAT PEOPLE DON'T CHANGE, I. YOU'RE GETTING WITH SOMEONE THAT MAY NOT WANT TO. LIKE, THIS IS SO. BUT, I DO WANT TO. SHE KNOWS IF SHE WANTS TO, SO I HOLD HER TO THAT. I WILL SAY THIS, GET THE MATH BEFORE WE FILMED YOUR CLASS 4 OBESE. NEVER HAD A CLASS 4 OBESE BEFORE. THAT'S AN INTENSE OBESITY. THAT'S AN INTENSE, THAT'S, THAT'S, THAT'S A, LIKE, MEGA OBESITY. BUT ALSO BMI OF OVER 50. SHE'S OVER 50 BMI. SO IF YOU WANT TO LOSE WEIGHT, I DON'T THINK WE NEED TO BE 50 BMI. LISTEN, I GET IT. WHEN YOU'RE OVER WEIGHT. I AM LOSING WEIGHT, ACTUALLY. WERE YOU CLASS 5? I WAS. I PRETTY SURE I WAS. HOW MUCH HAVE YOU LOST? 35 POUNDS. HEY, OKAY. HEY. I'M SORRY, BUT I'VE SEEN MY 600 POUND LIFE. I'M NOWHERE NEAR THAT. 35 POUNDS IS WATER WEIGHT OF A WEEK'S DIET.

Transcript

Say it. Oh, what? Oh, what? Say it. No balls. Do it. That's crazy that you're gonna make me say this. Uh, I, I told her that I have issues with her weight and that I want her to work on that. She can't ride you. Uh, that's not true. But with him surviving. Oh, okay. That's still not true because that's one of the things he likes. So, yeah, thanks. That's cool. But, hey, so this was clear boundaries that were set at the start that I've, I've been working on her with. And even with the death, so. Wait, wait, wait. So six years ago you said don't be fat. No, six years ago. No. Wait, I'm sorry. Can I, may I just ask for a second? If you don't want to be with a fatty, why'd you get with the fatty? No, that's a great question. I enjoyed having the conversation with her and, and I've built an emotional connection with her and, and, uh, everybody seems to hate on me for saying that, so I'm just trying to not. Not hating you, I'm just, but other people. If, I mean, I am hating you on it. But the thing is, if your entire thing is I'm not marrying you until you lose weight, why get with someone who is definitely not losing weight? Uh, probably because I believe that people can change and despite everybody telling me that people don't change, I, you're getting with someone that may not want to. Like, this is so. But, I do want to. She knows that she wants to, so I, I hold her to that. I will say this, get the math before we filmed. You're class four obese. Never had a class four obese before. That's an intense obesity. That's an intense, that's, that's, that's a, like, mega obesity. The BMI is over 50. She's over 50 BMI. So, if you want to lose weight, I don't think we need to be 50 BMI. Listen, I get it. When you're over weight. I am losing weight, actually. Were you class five? I was. I'm pretty sure I was. How much have you lost? 35 pounds. Hey, okay. Hey. I'm sorry, but I've seen My 600-lb Life. I'm nowhere near that. 35 pounds is water weight of a week's diet.