Why it worked
The video leverages the aspirational nature of luxury brands like Louis Vuitton to create a visually appealing and desirable product showcase. The use of popular hashtags like #louisvuitton and #viral increases its discoverability.
Summary
The video shows a person purchasing a pair of Louis Vuitton glasses. The glasses are presented in a box and bag, both branded with the Louis Vuitton logo.
Structure
- 1Showing shopping bags and display cases
- 2Presenting Louis Vuitton glasses
- 3Placing glasses in a box
- 4Showing the branded box with ribbon
Product placement
Louis Vuitton: (a) it ACTS - it is the brand of the shopping bag, the box, and the glasses being purchased. Removing it would change what happens in the video. (b) it merely APPEARS - it is printed on the shopping bag and box.